http://www.wizardofwords.com/content/ Copywriting.net en rhanson@area47.net 2005-07-02T03:14:29-05:00 http://www.wizardofwords.com/content/copywriting/advertising_magic_by_brian_keith_voiles/ .lorem Top Copywriting Training Courses Admin 2005-07-02T03:14:29-05:00 http://www.wizardofwords.com/content/copywriting/how_to_use_copywriting_to_leapfrog_your_competition_online/ Perhaps you’ve seen this quote: “All I really want is an unfair advantage.” It’s by W.C. Fields. Online marketers often use the phrase ‘unfair advantage’ to suggest that their proprietary info is truly unique. All you have to do is plunk down your money and get your hands on it. You will immediately have the inside track you need to burn past the competition. Well, it just isn’t so. There are techniques that work better than others, but there’s no ‘magic bullet’. Marketing is a never-ending, every day process, and simply realizing this fact can give you more of the power you need to succeed. Copywriting Articles Admin 2005-07-02T03:03:03-05:00 http://www.wizardofwords.com/content/copywriting/how_one_small_businessman_uses_the_web/ Forget reaching out to the world marketplace. The greatest benefit the Internet gives the small business is the ability to improve customer service. Here’s the story of how one businessman uses the Web to serve his customers better than ever. Until 1999 master tailor Joe Hemrajani offered his 100% custom tailored business, casual and formal wear strictly through direct mail and word-of-mouth, spending considerable time traveling to major North American cities from his California office. But as more and more of his clients accessed the Internet from work and home, Mr. Hemrajani recognized the importance of the Web to his business. Marketing Articles Admin 2005-07-02T03:00:29-05:00 http://www.wizardofwords.com/content/copywriting/top_7_sources_for_your_online_prospects/ The promise of the Internet is very seductive: you now have access to millions and millions of people, all just a mouse click away from buying buying buying and making you rich! Hm. Well, sort of. Theoretically, that stuff is true, but it is also exactly the kind of thinking that actually causes people to fail. Taking a passive approach to building your online business - just sitting back and waiting for the throngs to come and pour money into your web site checkout - is the kiss of death. Copywriting Articles Admin 2005-07-02T02:47:24-05:00